LILAC FESTIVAL 2017
What a great weekend! On Sunday, June 4, Foothills Creamery made its debut at the Lilac Festival in Calgary! The day was a huge success and exceeded all of our expectations! We raised over $800 for charity, went through 49 tubs of ice cream, and served ice cream to over 6,200 people.
Highlights from the day:
We decided to come out to the Lilac Festival this year so we could meet our incredible community and fellow ice cream lovers. To say the least, we were graciously greeted by so many friendly faces - and their pets! It was a blast interacting with our vibrant city.
If you haven’t already heard, we launched seven new flavours this year. With those, we decided to partner up with Make A Wish Foundation, Canadian Red Cross, and 4H Canada to donate $3 from every tub sold of our brand new Shark Attack, Tropical Snap Soda, Just Peachy, and Crème Brûlée.
For the Lilac Festival, we wanted to give away free samples while still raising money for our partner charities. So, we welcomed donations and amazingly, our community was extremely generous and donated over $800! It was incredible to see such a large outpouring from the community.
Not only was it a good day for fundraising, but also a great chance to launch two of our new flavours, Shark Attack and Oh Macaroon. We ran out of Oh Macaroon pretty fast once people realized it was lactose free ;)
To start the day off, we were a little nervous about the weather. Leading up to the event, there was a 40 to 60 per cent chance of rain. By 10 a.m., as the festival began, the clouds were still lingering around teasing us with the possibility of rainfall. Fortunately, the clouds cleared and it was BEAUTIFUL the rest of the day.
The soundtrack of the day rang with “Ooo’s” and “Ahh’s” as everyone tasted our free samples. So many people were intrigued by our unique flavours such as Caramel Candy Apple and Blast Off. We gave away sunglasses and beach balls, and even ran a contest to win a Stampede Superpass, which we are eager to reveal!
Since it was our first time at Lilac, we really underestimated ourselves. Many of us weren’t sure how busy we would be and even expected some lull periods - boy were we wrong.
The line was NON-STOP. There wasn’t even time for more than one of us to take a bathroom break. We aren’t complaining, it was great meeting and interacting with all the people! We would do it all over again right now if we could :)
All in all, Lilac Festival 2017 was a great success. We hope to see you there next year!